According to the Pew Internet and American Life survey, while only 8% of adult internet users are bloggers, the majority of bloggers are under age 30 and are heavy consumers of online news. Almost all bloggers--95 percent--reported reading news online, compared to 73 percent of Internet users at large. The number of blog readers has
jumped to 57 million American adults, or 39% of the online population (last year only 27% read blogs).
Why do bloggers blog and what are the key findings about bloggers? Key findings reveal interesting facts about this new medium and those who create blogs.