In five years a quarter of the entertainment being produced will be "circular" according to a study by Nokia. It will be created, shared and edited within peer groups. The audience becomes immersed and the creative experience participatory.
How this creative play works should also involve terms I would think like reiteration, collage, mashup, recycle, regenerate, reconstruct and recursive. Ideas feed off of each other and with new tools and digital forms, these ideas can warp beyond all sorts of boxes and boundaries. This is why copyright and traditional distribution don't make sense. Digitization is difficult to contain.
We no longer want to be passive participants. We want to immerse ourselves, to take things and bend them and shape them to ourselves; to make ourselves part of the playground. Integrated audiences. One idea of how this trend is impacting us culturally: creative and creation marked the top 2007 searches on the leading geek social search site del.icio.us with photography and design ranked in the top 10.
My trip to the Metropolitan Museum in NYC over Thanksgiving was ever so much fun because I could recreate my own sense of our American Cultural Soup with a reiteration from Warhol's work. Just as people want to take away icons as digital memories personified (see my post on Digital Photography in Museums), our lives and works are ever open to editing.
American cultural soup: forever reiterated and redefined.