Well, maybe that is a stretch, but it is the #2 tourist destination in California. Going from winery to winery is much like standing in line at Six Flags for the rides with the big motion being the swirling of the wine in the glass.
I crassly exaggerate, but part of the draw is not just the top quality of the cabernet sauvignon wines but the agricultural feel of the place. When bucolic is now spelled M-O-N-S-A-N-T-O in most places, the barns of Napa Valley are most picturesque and the zoning laws have kept housing development to a minimum.
Wine, food & family. Elements of the good life, sought by all. Taking it all in, glass by glass.