We: The New Me

The Me Generation might be on the wane.  The first signs of disintegration of the me might have been Time's cover, "You", around the time YouTube went orbital.  Everything has been so i-centric.  Then vvvvvttt, culture shifts.

Up came the populist political cry: Obama's Yes We Can.  Now it is Al Gore's new logo for his environmental endeavor, Alliance for Climate Protection (which Al gore funded with his Nobel Peace Price monies), which is just now launching with a big campaign called The We Campaign with a website, WeCanSolveIt.org.

When the logo is turned upside down, you can see the me in we.   The idea for we was from Gore's most recent book where he wrote, "Our first expression of a nation -- 'We The People' -- made it clear where the ultimate source of authority lay."

I think the logo design and concept is brilliant.  We-centricism has wriggled out the i's, the me's.

4/12 update: Another sign of the collaborative movement: WeBooks (via Lauri)

Comments

[Janet]

Brilliant indeed. I love it.

[joared]

Yeah! Sounds like an idea whose time has finally come.

[nyc starlet]

your writing is simply splendid--laced with wit and so vivacious--- reading it out loud is like poprocks for my mouth- sweet and flippn' awesome!

to be honest i think politics is hum-drum, but i follow it nonetheless--it's HOW you write that makes me interested in what you're writing about!

keep it up motherpie-megee!
xoxo

-nyc starlet-

[nyc starlet]

i don't think i used 'vivacious' appropriately....