But ice cream can't sell online....I'm wondering about serious alterations in our economies and lifestyles, and memories of tales of WWII rationing and Depression era stories from ancestors. Shoot, this week the Santa Fe New Mexican newspaper had an article on growing food in raised boxes and a carpenter who is making them. Victory gardens will be "the thing"... remember, pick dandelions for greens -- the French brought them here as a vegetable. With biofuels demanding diversion of corn crops driving up food prices along with oil, growing our food makes a lot of sense. But you can't sell produce online -- we tried with the online grocery Pea in the Pod or somesuch in Houston in the late 90s but it had failed by the time we moved to Atlanta in 2001. But that was macro-scale sales. What about a home garden now?
Food imports will top $1 trillion globally with soaring food prices the cause, says the UN's Food and Agricultural Organization with developing nations being hit by food inflation far more than wealthier nations. Rising oil prices and food prices will pinch us all. Is it oil policy, demand, production, speculators, US consumption or China's growing appetite? Oil hit $135 this week with talk of $200/barrel oil, and gas at the pump hit a record $3.81 a gallon; Chapter 11 bankruptcy filings have jumped in the last few months, up 30% from a year earlier with experts predicting as many as one million filings this year. The business leaders at Davos are spending time "anxiously hunched over computer screens and fingering Blackberrys like prayer beads," as Treasury Secretary Henry Paulson canceled his planned visit to work on a stimulus package as people wonder how ugly will it get, and when will it end? See? Recession or Depression?
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Starting this spring, a flurry of retail stores are closing and cutting back. Our urban landscape will change, so will marketing as stores like Linens N' Things (bankruptcy), Foot Locker (income down 78%), Ann Taylor (closing 117 stores) change their strategies. I bet the online stores like Land's End and Amazon, who aren't brick-and-mortar, will do fine.
Influence is Golden -- that is what BuzzLogic's buzzword is and they say they've spotted me as an influential blog. An email to me targeting this blog for advertising potential said: "I'm with BuzzLogic, a social media technology company able to spot the most influential bloggers on any given topic. We recently identified your blog as influential on the topic of parenting." Social media -- those with conversations and influence -- are the next thing for advertisers. So if you see a site with a "BUZZworthy" Influencer badge, it means the site is taking on advertising. I've noticed bloggers doing book reviews and pumping products in the copy. So... not all raves are pure anymore and you can't tell who is getting paid to promote products -- ethical rules for disclosure aren't something enforced or policed in the blogosphere.
But know my reviews and passions are from my heart, not inspired by pay as I don't accept advertising. I'm not against those who do, just monitoring the new media in this area. One thing I do know: You can't buy ice cream online. Just like my grandparents, married at the height of The Depression, used to go to the ice cream store for a weekly treat - 5 cents for the cone - you'll have to go to your favorite place for a special treat in recession times. Bluebell in Texas, or Kaiser's in Oklahoma City, J. Ripples Italian Ice Cream in Buckhead Atlanta would be three of my faves but I'm not driving the miles to get there so I'll go to Echo in Santa Fe for stracciatella Italian ice cream - my favorite ice cream of all. Recessionary yummers.
I do know we will change our way of buying and shopping for stuff and our values about them, and some things might just stay the same way of our elders. Like being frugal and growing gardens and.... having ice cream be the big treat of the week. ???