With all of my work on media with the election and the financial crisis, I overlooked an important study that I want to highlight. My husband and his father used to throw newspapers when they were boys. My son put up his own website and could care less about reading a paper-paper. Other changes?
Bloggers spend twice as much time online as U.S. adults 18-49, and spend only one-third as much time watching television. And those newspapers? One in five bloggers don't think that newspapers will survive the next ten years and half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years.
The change is coming sooner. I think of it as the menopause of old media. These figures are from the State of the Blogosphere 2008 -- figures compiled before the perfect storm of the financial crisis. Media trends this fall have also happened after these figures were compiled: readers went to the internet for their main campaign news. It is getting interesting, media-wise, and a Black Swan sea-change tsunami is underway. Have you noticed?
Here are more interesting facts from Technorati's study:
Blogs are now mainstream. As the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site are blurring. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
In the US, 57% of bloggers are male, 74% have a college degree, 42% have attended graduate school, 59% have been blogging for more than two years, and 58% are over 35.
Within the US, the majority of bloggers do NOT live near the largest metropolitan areas. 50% of internet users read blogs, up from 12% in 2007.
So there. Take that and read it. Online.
My current study: Contemporary and Old Media