Media & Political Communication Theories: I dug into two very relevant academic research studies on the latest ideas that are applicable to our times - 1) The Changing Foundations of Political Communication pdf by W. Lance Bennett & Shanto Iyengar, Journal of Communication, Forthcoming; and 2) Red Media, Blue Media pdf by Shanto Iyengar, Stanford, and Kyu S. Hahn of Yonsei University and UCLA, published in the Journal of Communications on the proliferation of new media and how enhanced media choices will contribute to the further polarization of the news audience.
News Will Not Get More Fair and Balanced: The Fairness Doctrine was repealed by Ronald Reagan in 1987. Before that time the media outlets were limited and requiring equal time for political opinions/news made sense. Now there are many outlets and opinion/biased news so The Fairness Doctrine doesn't make sense (if you want more on that, go read the pdf academic research paper on Red Media Blue Media in the paragraph above). We are now at The End of Objectivity and journalism is more opinionated and it is hard to tell pundits from journalists. It is even hard to tell the truth, really (think of the fake story about Sarah Palin not knowing that Africa was a continent) in these fast and continuous news cycles. Yes, the press is biased - in favor of recognizing who is winning and stating that perhaps too often but Editor and Publisher asks, too, "Is it “bias” to ... vet a candidate for vice president who (we now know) had not been vetted by anyone else?"
Well, Red Media has been behind online and strong in radio talk shows. Young Republicans have a new site to recover from being bamboozled with new media: Rebuild The Party.
Online Media grew in leaps and bounds, driven by the political and financial situation in October:
Huffington Post grew 448% year-over-year to 8.1 million, gaining the most unique readers among all top news destinations in October, according to Nielson. Top news sites: MSNBC, CNN, Yahoo!News, AOL News, NYTimes, Tribune Newspapers, ABCNews, FoxNewsDigital, Gannett, Google News, WashingtonPost, USAToday, CBSNews Digital, McClatchy Newspaper Network, BBC, Hearst Newspapers Digital, The HuffingtonPost, Advance Internet, WorldNow, Topix, Slate, Boston.com.
Obama's reading habits: After three months of campaigning, he stopped reading blogs. After six months, he stopped watching cable news shows. After nine months, he stopped reading the press clips, relying instead on his staff to flag important stories. This, for the most tech savvy president we've had.
New White House Communications: Will media mediate the message, or will Obama have direct access and skip the mainstream media with the White House communications operation using an email database of more than 10 million supporters. Just as John F. Kennedy mastered television as a medium for taking his message to the public, Obama is poised to transform the art of political communication once again, says Joe Trippi. Obama's first YouTube address was boring. Trend indicator: For the first time ever it will be a website -- not a news agency, a magazine or a newspaper -- which will have the largest team of writers covering the White House. Politico.com, a political news start-up which has soared in popularity since its launch 22 months ago, will have six full-time reporters to cover the Obama administration. The Washington Post's doubled crew of White House reporters will include a full-time blogger. The Right Wing Media is bracing for a shut-out.
TV may be yesterday, anyway, with these trends: When Tina Fey debuted her impression of Sarah Palin on "Saturday Night Live" last month, more people watched the comedy sketch online at NBC.com or Hulu.com than during the show's broadcast. Last week, YouTube announced that it would start carrying old TV shows and movies from the film studio. Yet again part of the post-media world?
Red, Blue, Old, New. And me, an Independent not old, not new.