A new $17 million advertising campaign was launched this fall, using take-offs of Milton Glaser's famous 1977 logo to promote all of New York, not just NYC, and messing with the logo generated criticism when it was rolled out in November. Glaser's logo is one of my all-time favorites and has been as effective in branding as Obama's has been.
Even though I was there for a short time but was oriented in that direction for 25 years -- I think my few years there as an extended year abroad as I worked on my master's in media studies and vicariously enjoyed Wall Street and all of the culture and art of NYC - I loved the city and the experience and this logo for winter sparked a longing.
Now I'm in Santa Fe where the crime is higher per capita than NYC and the police report is the most read section of the daily newspaper. Still, culturally, as our nation's oldest capital city gears up to celebrate its 400th anniversary, the arts and culture pulse heavily here, too and can't help but compare the two as one might put a foot on dry land and the other in a fast-flowing river. Santa Fe has its present foot in the long, long past which anchors the present; NYC flows forward, forward, forward, gushing with momentum and dynamism.
Yesterday I read almost all of New York Magazine's Best of Culture issue online. Mine hasn't arrived in the mail yet, but that is the best source for cultural content for the city. New Mexico is not rich in commercial activities but as far as culture, the state has a cultural director. One is (arguably) the center of the world's commerce; Santa Fe is art, culture and tourism, like NYC, but the state of NM ranks 43rd in per-capita-personal-income. Perhaps NYC Mayor Michael Bloomberg would be a better Commerce Secretary and NM's Gov. Bill Richardson might have made a better Cultural Minister?