When you think about how we ramble online you probably already know that bloggers are heavy users of the internet.* After being an online student, I can heartily agree with these studies. I also am concerned about limiting internet use as it does have addictive properties.
Yes, we are infovores... A WSJ article today addressed how we are hard-wired to cognitively seek out information. Looking at brain scans, cognitive and brain responses for online learning can be seen; as we come across new and richly interpretable information, a chemical reaction is triggered that makes us feel good, which in turn causes us to seek out even more of it. ComScore's study this week addressed the fact that heavy users of blog sites ("heavy bloggers") are significantly more likely than the average internet user to consume news and entertainment content online:
“This highly informed, tech savvy, and entertainment-oriented consumer segment is consistent with the profile of an ‘influencer,’ which is of course a particularly attractive audience to reach.”
Highest site category engagement in this group in order: blogs, politics, web hosting, entertainment - news, humor, reference, entertainment - movies, books, general news, photos.
Graphic book covers sell... Leading book cover designer Chip Kidd is the biggest name in book cover designs -- something readers really don't pay attention to and should. Borders bookstores are realizing that you do sell books by the covers and they are arranging shelves so that the covers of books show.
Rambling On as the Wheel Turns... Blogging Cheers!
*new term: blog butt
I'm a blog butt.
and sometimes a blogger butthead.
;)
Posted by: Rhonda | March 13, 2008 at 05:00 PM